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Logo : Woods

LOGO TYPE : Advanced Package . Automotive Industry . 3D Logos . Panel Shops

With more than twenty panel shops across metro Melbourne, Woods is the largest independently owned network in Australia. The Woods brand marque is a refresh of an existing logo design. We adopted an evolutionary logo approach and retained the well recognised triangle shape, as can be seen in the logo gallery. This custom logo design and logo package was a large scale brand redesign and corporate identity project. A contemporary and fully custom logo typeface was crafted for the central part of the logo and colours were evolved to be more modern, with a shifted emphasis on the use of the red. We lightened the blue and used more red to add drama. The logo design was created in Photoshop to give depth and dimension even when used on flat panels. In addition, a campaign has been developed using people holding their hands together to form the triangular shape of the logo...it is all about Picturing it Perfect with Woods. An in-depth style guide was produced covering all aspects of the brand from the smash repair logo design, panel shop stationery, panel shop signage, uniforms, typography, internal reception graphics and all colour selections for the revised logo and brand architecture. Again as with all of our logo and brand roll outs that include signage, Logo Loco used Mark Piper from Best Digital Signs in Ringwood for the fabrication and installation of the signage of the 20 panel shops. Whether you are after a logo or a full roll out of a new brand we can achieve the same results for you...no matter how large or small your business. We are not just a logo maker or logo design company, Logo Loco create brands. We can partner with Best Digital Signs for the ultimate smash repair make over.