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Logo : Walkinshaw Performance

LOGO TYPE : Advanced Package . Automotive Industry . 3D Logos

Dean Parrott from Kisschasey and logoloco designed the Walkinshaw Performance logo. A cleverly designed badge style 3D logo that uses a racetrack flag and silver roundel to create the shape of 'W' for Walkinshaw. The overall look and feel reflects high-performance for this automotive brand. Dean Parrott sat down with Tom Walkinshaw and sketched the original idea with him in our boardroom. The photo realistic 3D logo design also has the colour of the very first HSV car being panorama silver. Dean had a security camera cover spray painted and we then photographed it so we had the real effect of the HSV car as the background. The logo was also provided in many different forms for many uses; from actually being on the car as a badge to embroidery, to being pressed into performance car products. Check out the anatomy of a logo design here on this website. It's an interesting logo design journey.