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Logo : Bakery Fresh

LOGO TYPE : Intermediate Package . 2D Logos . Food Service

Melbourne based Logo Designer Dean Parrott combined two symbols to form the basis of this food service and hospitality logo design. A simple wheat graphic breaks through a symbolic rising sun to evoke daily freshness. The colour palette of the logo design depicts earthy hues, consistent with this market category. The Richmond logo design had to be made up of ultra simple linework to be printed on boxes and packaging in only one colour. Interestingly, the typefaces used within the structure use a bold and structured application for the 'bakery' word and for the secondary word, FRESH, a more free-range and friendly font. Typefaces used within our logo designs are chosen carefully to give the brand marques true direction and tone.